We shot a commercial for the Job Fair. Primarily for students – participants of the fair – but also with a view to future applications. The idea was simple: following the best in the industry (CodeTwo) we wanted to encourage to work in CODEFUSION in a humorous and light way. To shot the film we invited Miłosz Paździerski, who very professionally turned our idea into a vision of a commercial clip. The team once again surprised us very nicely and without any major problems chose actors from among themselves. A few hours on the set (a total novelty for all of us) and a positive (not only in the team) reception and we had a movie. It came out pretty cool – we thought!
How surprised we were to “a fierce discussion provoked by controversy” (after diki.pl a.k.a. “shitstorm”) that our advertising clip caused on Facebook and LinkedIn! It turned out that in one of the scenes we came up with an idea to tell how we take care of beginner programmers in our company: that we teach, help and respect. The joke was that we were tosing a pile of books off the table, and insted we teach. Bad luck that we chose as one of the books “Pro .NET Memory Management: For Better Code, Performance, and Scalability” by a Polish author Konrad Kokosa. The news apparently spread with lightning speed. Konrad on his FB page slightly (and perhaps a little proudly) outraged by the dumping of his book, and so it began. A group of social media lovers of cutting discussions during work time started to shout. To the earlier nicknames like ConFusion we now add the new ones like Januschsoft, Janusz House and CringeFusion. In the flurry of general, but admittedly little, hate we have also been called fans of burning books (we are not) and sitting in skirts on desks (it depends).
We have already apologized to Konrad for throwing his book and we have already arranged for a joint video. We would also like to take this opportunity to apologize to the authors of other books:
1. Steve McConnell “Code Complete: A Practical Handbook of Software Construction, Second Edition 2nd Edition”
2. Jay Hilyard, Stephen Teilhet “C# Cookbook”
3. Kent Beck “Test-Driven Development: By Example
4. Michal Zalewski “The Tangled Web: A Guide to Securing Modern Web Applications”
We also assure you that the selection of titles was completely random, and none of the books were harmed in the making of this video. We still buy, read and love books!
Greetings to all the whinies and malcontents, and best wishes of success to you all too! And thanks for the free advertising!
Stay warm and don’t take life deadly seriously.